In my last post I discussed setting up your website. Today, I’ll continue that discussion with how to get your site ready for content and publishing. So, let’s get going.
Tweaking Your Website
We’ll do some minor customization on your website today. This won’t be the last time we tweak your blog. There will be a few changes to it over the coming months as we get it to look and act the way you want. We’ll also add some “plugins” to add various functionalities. For today, we’ll just make some slight changes to get everything setup.
We’ll do this in three steps.
1. Select a Theme. This first step is optional as I know you selected a theme when you initially setup your website, but I know a few of you will want to change to a different theme, if not now perhaps sometime in the future. Your theme establishes the overall appearance of your blog and includes things like the header, footer, the format of your pages and posts, the navigational windows, etc. I know when I initially selected my theme I was looking more at the beautiful pictures and colors on the samples, but when I put it on my website it didn’t look the same because the pictures weren’t there.
As you look at your website, you’ll notice that the overall appearance is very plain when you first establish it. It’s certainly okay to leave it this way if you want, but you may prefer to add pictures and other cosmetic touches to allow the website to reflect your personality or that of the product or service you’re promoting.
There are literally thousands of free WordPress themes that you can use on your website. You can find many on the WordPress website, or you can simply search the internet. There are also many paid themes available that offer premium features and functions that you may be interested in for your website. I personally use the Divi theme from Elegant Themes. In my decade of using various themes, both free and paid, the Divi theme is simply the best I’ve found. You can read my full review of the Divi theme here, or I have Elegant Themes also listed on my Resources page.
The most important decision when you’re choosing a theme is the layout, whether it’s two or three column and where the navigation is located. Most of the other items can be changed at any time, but the main layout of the page usually can’t be changed easily. In other words, you can change “themes” fairly easily within the same columnar layout, i.e. if you’ve built a blog with a two column theme, you can switch to a different two column theme without having to make any modifications to your content. This way you can quickly and easily change the look of your website without having to make any adjustments to the content that you’ve already built.
Let me walk you through the steps for changing your theme.
How to Install a WordPress Theme
Choose a theme and download it, using one of two methods.
Method one: is to log-in to your WordPress site and then go to Appearance – Themes and select the Add New button. From here you can review and download one of the free themes from the WordPress.org site. Once you’ve made your selection, click the Install button and once it’s installed, select the Activate button.
Method two: is to search the internet for free or premium WordPress themes. Once you find the one you want, click the Download button to save the theme to your computer. Save it to a place where you’ll remember where it’s located. DO NOT open or unzip the file. Log-in to your WordPress site and then go to Appearance – Themes, select the Add New button and then the Upload Theme button. Next, select the Choose File button, navigate to your downloaded zip file for your new theme and select it. Click the Install button and once it’s installed, select the Activate button.
Choose the theme you want to display.
Log-in to your WordPress site and then go to Appearance – Themes, and Activate whichever of your downloaded themes that you want to use.
That's all there is to it.
It’s actually very easy. There really didn’t need to be as much explanation as I’ve done, but I wanted to cover all the details so even a beginner can feel comfortable.
2. Create Pages. There are a few “pages” your website will need right off the bat. While these pages for the most part will remain unchanged once you get them in place, you can make edits to them anytime you choose.
There are three pages I recommend. First, I’ll explain each of these page types and then give you some easy instructions for adding these pages to your website.
About Me Page. Virtually every website has an “About Me” page. On this page you’ll share some information about yourself as the author of the posts / owner of the site. Some people use this page to talk about their personal lives, but for our purposes you should tell your story as it relates to your internet business. Speak about the products or services that you’re building your business on and link to them using your affiliate link. An example that you can model is here on my Meet Kevin page.
Legal Page(s). Since your website is a “business” site that promotes affiliate programs that you intend to generate revenue from, it’s important that you protect yourself by having legal disclaimers in place. This is NOT legal advice, but since your website does business internationally you are subject to the rules and regulations of many jurisdictions and unless you properly protect yourself, you could someday be asked to stand trial in some far corner of the globe.
Contact Page (optional). You want visitors to your website to contact you with any questions, comments, etc. that they may have, so you should create a “contact” page on your site with instructions on how to get in touch with you. This is just a page where you tell people how to get in touch with you. I’m using the WPForms Lite plugin on my Contact Me page to create a contact form. You can use a contact form or you can simply put your contact information.
Now, let’s look at how to create these pages in WordPress on your site. It’s actually quite simple. Here’s a quick lesson.
How to Create Pages On Your Website
1) Start by logging in to your WordPress site and then go to and select Pages. At the top of the page, click on Add New.
2) Add the title of the page, i.e. About Me, in the box that says Enter Title Here.
You’ll notice that once you enter your title, a Permalink will show up under the Title box, this is also known as the page Slug. This is the Uniform Resource Locator (URL) or address to find your page on the internet. The slug will be the title of your page or post with a “-” placed between each word. You can edit your permalink by selecting the Edit button next to it, but typically it’s fine the way it is.
3) Add your content to the content box.
If you want to add a picture, which I recommend that you do especially for your About Me page, use the Add Media button above the content box. This will bring you to the Insert Media page where you’ll select Upload Files. Here you can either drag and drop your file on this page or use the Select Files button to navigate to your picture. Then click the Insert into Page button on the bottom right of the screen. This will bring you back to your content box. If you need to edit or adjust the picture, left click on the picture and it will bring up the editing options for the picture.
NOTE: For your Legal Page(s), you don’t want the search engines to index them because they are the same as many other legal pages out there on the internet and the search engines frown on duplicate or plagiarized content. To keep your page(s) from being indexed, scroll to the bottom of the page and select the No Follow or Do Not Ping check box. Every theme is a little different here, so I can’t tell you exactly what you’ll find, but I hope you have the idea.
4) Near the top of the page on the right hand side in the Publish box you’ll see the buttons for Save Draft, Preview and Publish. Click on the Save Draft button and then select the Preview button. If your page looks like you want it to, click on the Publish button. If you don’t like what you see, make your changes and then click on the Publish button.
5) Repeat the above steps for each of the initial pages that you want to create, i.e. About Me, Legal and Contact Me.
I know that there are a lot of other options, buttons and customizations that you can do on your pages, way too many for me to cover in this post. If you’d like to learn more, I suggest that you take the FREE Wealthy Affiliate Online Entrepreneur Certification Course, where they go into more detail on all that I’m covering here and more.
3. Change Link Format. One of the more important things you can do in your website setup before posting is to change the appearance of your permalinks for all of your pages and posts. The pre-selected format for your permalinks looks like this:
I don’t think that this looks as professional as you’d like it to. Also, there are some minor search engine disadvantages that I’m not going discuss. The important thing is, it would be better to have your links look like this:
For a practical application, here’s a sample of how we’d like your URL to look:
– https://retireelifestyle.com/affiliate-business-model-phase-1-strategy. This is an actual link from one of my blog posts.
This is a much more professional looking link that can help in certain search scenarios.
So, we need to make a quick adjustment to your options in order to make this occur. This is a one-time setting adjustment that will allow your links to automatically appear in the “title” format from this point forward.
I’ll walk you through the instructions.
1) Log-in to your WordPress site and click on Settings on the left hand side of your screen in the side navigation panel.
2) The Settings tab will have several sub-entries under it. Select the Permalinks tab.
3) You will see several options on the Permalink Setting page. Select the Custom Structure option. Paste the following into the blank space to the immediate right: /%postname%
4) Click on the Save Changes button.
That’s all we’re going to do right now to tweak your website. We’ll make more minor tweaks as we go along, but for now that’s all you need to get your website setup to use.
Please take ACTION NOW and get your website ready. The sooner you get it up and running, the sooner you’ll be able to start earning your affiliate commissions!
If you’d like to discuss anything covered in today’s post in more detail, I recommend you use the forum at Wealthy Affiliate where many of our members are experts in affiliate marketing and can answer your questions quickly. You can sign up to Wealthy Affiliate for FREE.
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To your massive success,